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InTheLoop THE CIVIC GAZETTE & INDEPENDENT COMMERCE GUIDE
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✦ EDITION NO. 09 • STAFFORDSHIRE & WEST MIDLANDS CIVIC GAZETTE

Championing the Independent High Street & Verified Local Trades.

The curated regional journal and commercial directory for Eccleshall, Stone, Stafford, Penkridge, Wolverhampton, Newcastle-under-Lyme, and Dudley. Discover family-owned boutiques and artisan hospitality, claim live perforated town vouchers, and commission accredited local contractors with complete confidence.

7 Connected Towns

ST21 to WV1 regional coverage

16+ Vetted Guild Partners

Verified physical high-street & trade premises

Live Town Perks

Instant perforated resident voucher codes



★ Promoted Partner of the Week • Eccleshall ST21 6BW

● Open Today • 4.9★ (142)
Chok Box — Eccleshall


Food, Drink & Hospitality

Same-Day High Street Click & Collect

Chok Box

Artisan Chocolatier, Bespoke Confectionery & Luxury Hampers

“People travel from across Staffordshire for Eccleshall High Street because independent craft still matters here. Every box we ribbon by hand tells a story.”

✦ Live Town Gazette Voucher
Complimentary 4-Piece Artisan Truffle Box on Orders Over £25
Redeem in-store on Eccleshall High Street or quote code on bespoke hamper orders.

★ ENGINE 01 • B2C HIGH STREET & HOSPITALITY

The High Street & Independent Retail Showcase

Every promoted merchant features authentic shopfront photography, live opening status, and an attached local resident perk or upcoming town tasting event.

Browse Full Regional Directory →



✦ Every card carries a live town voucher or direct desk

Francescos Hair Salon


Eccleshall • ST21 6DJ

★ Promoted Guild Partner

Health, Beauty & Aesthetics

★ 4.9 (164)

Francescos Hair Salon

Premier Styling, Precision Colour & Organic Haircare

Leading hair salon in Eccleshall delivering master precision cuts, balayage color, and premium salon treatments.

🕒 Tue–Fri: 09:00 – 19:00 • Sat: 08:30 – 16:30

Local Perk Attached
Complimentary Intensive Bond-Repair Masque Ritual (Worth £28) with Any Cut & Colour

Invigor Massage Therapy


Eccleshall • ST21 6BW

Health, Beauty & Aesthetics

★ 5.0 (76)

Invigor Massage Therapy

Clinical Sports Massage, Remedial Bodywork & Deep Tissue Relief

Professional massage therapy clinic specialising in injury rehabilitation, postural realignment, and chronic tension relief.

🕒 Mon–Fri: 08:30 – 19:30 • Sat: 09:00 – 14:00

Local Perk Attached
£15 Off First 60-Minute Clinical Assessment & Deep Tissue Treatment

High Offley Pods


Eccleshall • ST21 6ET

Food, Drink & Hospitality

★ 5.0 (112)

High Offley Pods

Luxury Glamping Retreat & Canal-Side Escapes

Private luxury glamping pods set in rural Staffordshire countryside along the Shropshire Union Canal near Eccleshall.

🕒 Check-in Daily: 15:00 – 21:00 • Reception: 08:30 – 19:00

Local Perk Attached
Complimentary Eccleshall Artisan Welcome Hamper (Chok Box + Prosecco) on 2+ Night Stays

Three Pillars Wine


Eccleshall • ST21 6BZ

★ Promoted Guild Partner

Food, Drink & Hospitality

★ 5.0 (118)

Three Pillars Wine

Independent Fine Wine Merchant & Curated Sommelier Cellars

Specialist wine merchant offering biodynamic vintages, rare cellars, and sommelier tasting evenings.

🕒 Wed–Sat: 10:30 – 20:00 • Sun: 12:00 – 16:00

Local Perk Attached
10% Off Any Mixed 6-Bottle Case + Free ST21/ST15 Local Delivery

The Ecclian


Eccleshall • ST21 6BW

★ Promoted Guild Partner

Food, Drink & Hospitality

★ 4.9 (194)

The Ecclian

Heritage Community Pub, Cask Ales & Local Tavern

Grade II listed independent craft ale tavern and conversational pub in the historic heart of Eccleshall.

🕒 Mon–Thu: 15:00 – 23:00 • Fri–Sun: 12:00 – 23:30

Local Perk Attached
Complimentary Cask Ale Tasting Flight Paddle or Artisan Bar Snack Platter for Two

The Flower Shop Eccleshall


Eccleshall • ST21 6BL

Floristry & Gifts

★ 4.9 (89)

The Flower Shop Eccleshall

Bespoke Floral Design, Weddings & Seasonal Bouquets

Independent florist providing fresh hand-tied bouquets, wedding florals, and sympathy tributes across Staffordshire.

🕒 Mon–Sat: 09:00 – 17:00

Local Perk Attached
Complimentary Luxury Vase Upgrade & Handwritten Calligraphy Card on Bouquets £40+

Chok Box


Eccleshall • ST21 6BW

★ Promoted Guild Partner

Food, Drink & Hospitality

★ 4.9 (142)

Chok Box

Artisan Chocolatier, Bespoke Confectionery & Luxury Hampers

Award-winning independent artisan chocolatier on Eccleshall High Street. Handcrafted luxury chocolates, seasonal gift boxes, and confectionery.

🕒 Tue–Sat: 09:30 – 17:30 • Sun: 11:00 – 15:00

Local Perk Attached
Complimentary 4-Piece Artisan Truffle Box on Orders Over £25

Loud Hall Music


Wolverhampton • WV1 3HT

★ Promoted Guild Partner

Arts, Entertainment & Music

★ 4.9 (215)

Loud Hall Music

Premier Recording Studios, Music Rehearsal & Creative Production

Premier recording studio complex, live rehearsal rooms, music production suites, and music academy in Wolverhampton.

🕒 Mon–Sun: 10:00 – 23:00

Local Perk Attached
First Hour Free on Any 4-Hour Band Rehearsal or Studio Tracking Session

Bright Smile & Skin Solutions


Newcastle-under-Lyme • ST5 1RF

★ Promoted Guild Partner

Health, Beauty & Aesthetics

★ 4.9 (138)

Bright Smile & Skin Solutions

Advanced Aesthetic Treatments & Cosmetic Skin Solutions

Boutique aesthetic and cosmetic dental clinic in Newcastle-under-Lyme. Specialising in medical-grade skincare and non-surgical rejuvenation.

🕒 Mon–Sat: 09:00 – 18:30

Local Perk Attached
£50 Off Platinum Medical Hydrafacial + Complimentary 3D Digital Skin Analysis



✦ Engine 03 • Cross-Promoted Town Itinerary

The Local Loop: A Perfect Saturday in Eccleshall (ST21)

Instead of businesses competing in isolation, InTheLoop weaves neighbouring independent merchants into a single high-street trail—complete with walking times and stackable local vouchers.


Explore Full Eccleshall ST21 Guide →


09:30 AM • STOP 01

Morning Salon & Clinical Reset

Francesco’s Hair Salon & Invigor Sports Massage

📍 Stone Road & High Street • ST21 6DJ

Start Saturday with a bespoke cut & bond-repair ritual at Francesco’s or a 60-minute postural release session at Invigor Massage Therapy.



View Morning Stop →


11:30 AM • STOP 02

Artisan High Street & Gifting

The Flower Shop & Chok Box Chocolatier

📍 Stafford Street & High Street • ST21 6BW

Stroll 2 minutes down the High Street for hand-tied seasonal blooms at The Flower Shop and single-origin salted caramel truffles at Chok Box.



Claim Truffle Box →


02:30 PM • STOP 03

Cellar Flights & Fireside Cask Ales

Three Pillars Wine & The Ecclian Tavern

📍 22 High Street • ST21 6BZ (1 Min Walk)

Enjoy an organic sommelier wine flight and charcuterie board at Three Pillars followed by Staffordshire real ales beside the fire at The Ecclian.


06:00 PM • STOP 04

Canal-Side Glamping Escape

High Offley Luxury Glamping Pods

📍 Shropshire Union Canal • ST21 6ET (5 Min Drive)

Retreat to a private timber glamping pod with a wood-fired hot tub and your complimentary Chok Box & Prosecco welcome hamper.

★ ENGINE 04 • VERIFIED COMMERCIAL & DOMESTIC TRADE GUILD

Accredited Regional Trades & Commercial Supply Chain

Commission vetted regional specialists with verified trade accreditations (NICEIC, CHAS, ISO 9001, GLAA), transparent SLA dispatch times, and direct trade quote desks.

Apply for Trade Guild Accreditation →

Eccleshall • ST21 6BW

⚡ 100% Human-in-the-Loop Sign-Off

worzl.ai

Autonomous AI Workforce Solutions & Agentic Pair Programming

Pioneering agentic AI platform deploying autonomous workforce solutions, intelligent reasoning agents, and developer tooling.


✓ EU AI Act (2024/1689) Article 14 HITL Verified

✓ Zero-Training Data Vault


Complimentary Live DataForSEO Competitor Gap & Ranking Intelligence Report


Eccleshall • ST21 6BW

⚡ 99.98% Managed GCP Uptime

In The Loop Software Company

Agentic AI Engineering, Web Platforms & High-Speed Infrastructure

Software architecture studio building bespoke business platforms, autonomous AI workflows, and digital infrastructure.


✓ Google Cloud Partner Ecosystem

✓ UK GDPR & EU AI Act Art. 14 Compliant


Complimentary Technical SEO, Core Web Vitals & Conversion Architecture Audit


Dudley • DY2 0RD

⚡ SLA: Direct Factory Fabrication (7-Day Turnaround)

MG Shopfronts

Aluminium Architectural Glazing, Automated Doors & Security Shutters

Bespoke commercial aluminium shopfront design, fabrication, and installation across the Midlands and the UK.


✓ ISO 9001 Fabrication

✓ ADIA Automatic Door Accredited

✓ CSCS Gold Installers


Free On-Site CAD Architectural Survey + 10% InTheLoop Guild Trade Discount


Wolverhampton • WV10 9RU

⚡ SLA: <15 Min Critical Ticket Response

Your Digital Hub

Managed IT Infrastructure, Cloud Solutions & Cybersecurity

Enterprise-grade IT support, managed Microsoft 365 migrations, cybersecurity compliance, and backup resilience for small businesses.


✓ Microsoft Solutions Partner

✓ Cyber Essentials Plus Certified

✓ ISO 27001


Complimentary Cyber Essentials Readiness & Dark-Web Credential Audit


Eccleshall • ST21 6JL

⚡ SLA: 1hr Emergency Commercial Dispatch

T-Smart Limited

Commercial Electrical Contracting & Smart Automation Engineering

NICEIC approved electrical engineering contractor delivering high-voltage commercial fitouts, LED efficiency retrofits, and smart building automation.


✓ NICEIC Approved Contractor

✓ CHAS Gold Accredited

✓ OZEV EV Approved

✓ £10M Liability


Complimentary Commercial LED Energy & EICR Compliance Site Audit (Worth £350)


Stafford • ST16 3UF

⚡ SLA: 2hr Reactive Callout Across Staffordshire

BKG Property Maintenance

Commercial Facility Maintenance & Specialist Grounds Contracting

End-to-end facilities maintenance contractor providing commercial roofing repairs, groundworks, plumbing, and preventative building upkeep.


✓ SafeContractor Approved

✓ CHAS Principal Contractor

✓ £5M Public Liability


Free Commercial Roof & Guttering Drone Inspection with Any Planned Maintenance Quote


Wolverhampton • WV1 4QU

⚡ SLA: Same-Morning 06:00 Shift Fulfilment

Staff Today

Industrial, Driving & Commercial Recruitment Specialists

Fast-response commercial recruitment agency connecting employers across the West Midlands and Staffordshire with vetted staff.


✓ REC Corporate Member

✓ GLAA Licensed

✓ ISO 9001 Vetting Standard


15% Preferential Guild Placement Rate on FirstPermanent Hire or Shift Block


✦ Community Calendar

What’s On Across Our Towns


FRI • 18:30 PM

Eccleshall ST21

Autumn Organic & Biodynamic Cellar Tasting Flight

Hosted by Three Pillars Wine • 22 High Street • £32 pp (Includes 6 Vintages & Charcuterie)


Event Details →


SAT • 10:30 AM

Eccleshall ST21

Single-Origin Ganache & Espresso Pairing Morning

Hosted by Chok Box Chocolatier • 14 High Street • £18 pp (Includes £10 Gift Box Voucher)


Event Details →


SUN • 16:00 PM

Eccleshall ST21

Sunday Acoustic Folk & Staffordshire Cask Tap Takeover

Hosted by The Ecclian Tavern • High Street • Free Entry • Dog Friendly


Event Details →


THU • 19:00 PM

Wolverhampton WV1

Open Studio Live Tracking & Producer Masterclass

Hosted by Loud Hall Music Studios • Cleveland Street • Free RSVP for Local Artists


Event Details →


✦ Perforated Town Perks

Active High Street Vouchers

Free 4-Piece Artisan Truffle Box on Orders Over £25

10% Off Mixed 6-Bottle Cellar Case + Free ST21 Delivery

£50 Off Platinum Medical Hydrafacial + Free 3D Skin Scan

Complimentary Commercial LED & EICR Compliance Audit

🛰️ RURAL & HIGH STREET INFRASTRUCTURE PARTNER

Starlink High-Speed Satellite Broadband

Ultra-fast, low-latency satellite connectivity for Staffordshire rural estates, glamping pods, workshops, and independent high-street EPOS terminals — with zero copper landline dependency.

Claim 1 Month Free Starlink Referral →

★ FOR LOCAL BUSINESSES, RETAILERS & TRADES

Get Actively Promoted — Not Just Passively Listed.

Join the InTheLoop Promoted Partner Guild (£50/mo) for full magazine mini-storefronts, live perforated voucher syndication, Saturday Loop cross-promotion, and complimentary access to the Small Business OS Cockpit (worth £80/mo).

Explore the 5 Promotion Engines →
Claim £0 Free or £50/mo Listing